Just like the music industry is undergoing significant reinvention, so the publishing industry is adapting to new business models and ways of engaging its audiences and customers. Whether it’s social technology like e-readers, iPads, Kindles or disruptive print on-demand platforms, publishing is being re-invented. It mirrors a bigger and more sustainable trend, known as co-creation, where brands are positioning themselves as enabling consumers to express their creativity. This blog is about why this change is happening, how audiences and creators are changing, and how you, dear reader, are more likely than ever to become a published author.

The contributors to this blog are artists, creatives and writers in their own right. They work for Pollenizer a start-up that helps grow web businesses in Australia.

We love to support Australian creative communities and personal bookmakers, particularly where we can help to raise awareness around a cause through empowering people to self-publish and make a book that encapsulate their ideas and inspires their community. We would love to hear your feedback on this blog, and if you want to contribute a story about your own self-publishing project, please get in touch. We would love you to guest blog.